BusinessDay Media Limited, in partnership with Fernhill Digital, has launched ‘She Means Business’, a new business intelligence platform aimed at supporting and expanding the influence of women in shaping Africa’s economies.
The platform will debut in a monthly magazine distributed as a centerfold in the BusinessDay newspaper, with the first edition expected to be released on March 20, 2026.
She Means Business aims to bridge long-standing gaps in Africa’s media and business landscape by building a dedicated intelligence ecosystem focused on women leaders across sectors such as finance, entrepreneurship, technology, infrastructure and public policy.
This initiative combines editorial storytelling and strategic insight to provide frameworks, data-driven analysis, and practical lessons drawn from the experiences of women who are leading companies, managing investments, and influencing policy decisions across the continent.
BusinessDay Publisher and Chief Executive Officer, Frank Aigbogun, said the initiative was in line with the publication’s mission to deepen economic dialogue and highlight the role of women in Nigeria’s development story.
“Nigeria’s development story is incomplete without women,” Aigbogun said. “This partnership positions women not as a side conversation, but at the heart of the information we provide and as equal partners in economic development.”
The She Means Business platform expands beyond the magazine to a broader ecosystem of executive experiences, research findings, and strategic conversations aimed at strengthening women’s participation and leadership in African economies.
Fernhill Digital CEO/Forbes Agency Board Member Datari Radejo said the platform was created to document and amplify the strategic thinking behind women’s leadership in business.
“Nigeria’s women business owners, investors, entrepreneurs and political leaders have driven economic outcomes without a purpose-built business intelligence platform built to the scale of what they are building,” she said.
“She Means Business exists to fill that gap, not only by celebrating women at the top, but by documenting the intelligence behind how they scale, lead, and influence.”
She said the collaboration with BusinessDay will provide the editorial credibility, organizational support and distribution network needed to reach influential decision makers across business and policy in Nigeria.
Founded in 2001, BusinessDay has built a reputation as one of Nigeria’s leading sources of business and financial intelligence, reaching millions of readers across print and digital platforms. The publication also operates a conferences, events, research and information department.
Mr. Ladejo founded Fernhill Digital, a strategic communications and digital transformation company that works with organizations across Africa to strengthen their digital empowerment, communications strategies, and transformation efforts.
With the launch of She Means Business, both organizations focused on the goal of building a long-term knowledge platform that can inform policy discussions, influence board decision-making, and accelerate the growth of women-led economic activity across Africa.
