business day Media Limited and lawyer and digital strategist Datali Radejo are launching She Means Business, a business intelligence platform exclusively for women who are driving African economies. The platform will make its monthly debut on Friday, marking the beginning of a broader effort built around intelligence, strategy, and actionable outcomes.
“She Means Business” addresses the gaps that have become evident as Nigerian women achieve milestones in business, investment, and public life. They lead some of the nation’s most influential companies, manage large investment portfolios, and shape policy at the highest levels. Until now, no dedicated business intelligence ecosystem has been built to match the rigor and strategic depth that this audience brings to their work.
The platform’s editorial philosophy weaves real stories, actionable insights, and strategic business intelligence to give women everything they need to build wealth, grow their companies, and wield influence. Each issue draws on a wide range of women’s leadership across finance, entrepreneurship, technology, infrastructure, and public policy, and every story is grounded in verifiable data, replicable frameworks, and insights that turn real-world experience into business intelligence. Distributed as a BusinessDay insert, She Means Business magazine reaches Nigeria’s most influential readership: corporate executives, investors, policy makers and business professionals who are already making important decisions.
The partnership brings together Ms. Radejo, leader of the Forbes Agency Council’s Women’s Executive Group, who has an extensive track record of promoting women’s leadership across Africa, and Business Day, a newspaper with a proven track record in the Nigerian business community for over 20 years, in a business that combines strategic conviction and institutional authority. At the heart of this partnership is a shared belief that business intelligence, when built specifically for African women leaders, can change the trajectory of African economies.
“Nigerian women business owners, investors, entrepreneurs and political leaders have been driving economic outcomes without a purpose-built business intelligence platform built to the scale they are building,” said Radejo, Founder and CEO of Fernhill Digital. She Means Business exists to fill that gap, not only by celebrating women at the top, but also by documenting the intelligence behind how they scale, lead and influence. Across Africa, women are making the decisions that drive markets, and they deserve a platform.” Our partnership with BusinessDay brings us the editorial rigor, delivery and organizational credibility that this audience demands and deserves. Because the women who drive this economy have longed for a media ecosystem commensurate with the scale of their influence. ”
Mr. Frank Aigbogun, Publisher and Chief Executive Officer of BusinessDay, spoke about the broader importance of the platform in Nigeria’s economic story.
“Nigeria’s development story is incomplete without women. This partnership allows us to position women as equal partners in economic development. Women are not placed on the sidelines, but at the heart of the information we provide. She Means Business will grow into an ecosystem that informs policy, influences boards, and redefines how leadership and business success is measured and reported. BusinessDay is proud to anchor it.”
The first issue of She Means Business will be available from tomorrow, March 27, across BusinessDay’s print and digital networks. This marks the beginning of a platform that will grow beyond a magazine into a broader ecosystem of intelligence products, executive experiences, and research that serve women building Africa’s economies at all levels.
